A three-week-old Aēsop store on Amsterdam's
Utrechtsestraat bears two firsts: it both introduces the Australian skincare company in the Dutch market and is Valentin Loellmann's inaugural retail space. Based in Maastricht, the German-born creative - known primarily for his sinuous wooden furniture - was approached by Aesop's European design team to take on the interiors. He and his studio jumped at the opportunity.
'I was aiming to do a public project like this for a long time - I was slipping too much into this world of only doing one-off furniture pieces and private residences,' Loellmann says.
Utrechtsestraat bears two firsts: it both introduces the Australian skincare company in the Dutch market and is Valentin Loellmann's inaugural retail space. Based in Maastricht, the German-born creative - known primarily for his sinuous wooden furniture - was approached by Aesop's European design team to take on the interiors. He and his studio jumped at the opportunity.
'I was aiming to do a public project like this for a long time - I was slipping too much into this world of only doing one-off furniture pieces and private residences,' Loellmann says.